Back in the day, supermodels had to work a lot harder to achieve the kind of success that made Christy Turlington, Naomi Campbell and Cindy Crawford household names, not to mention runway legends. But social media has changed the modeling game, with Cara, Kendall, Gigi and Karlie among today's one-name-only stars, or, as Vogue's September 2014 issue dubbed them, the Instagirls. And Naomi Campbell has thoughts about that.
While appearing on The Meredith Vieira Show, the supermodel icon shared that this current wave of It girl models doesn't have to work quite as hard as their '90s predecessors, thanks to the ease of social media allowing their success to balloon almost overnight.
"We had to earn our stripes and take our stepping stones to get to where we have gotten to accomplish what we have achieved to this date," Campbell said of her generation of supermodels. "I kind of feel like, my God, we've worked so hard, and we are still working at it. Then it just comes like that for them, but I sometimes believe easy come, easy go. So I am actually grateful for the way I had my career. I wouldn't want it any other way. So that’s for them, this is me." Well, in the meantime, at least Campbell knows how to send a tweet and Instagram these days.
Watch Campbell throw subtle shade at today's Insta-famous models below.
By SAM REED
How Social Media Changed the Modeling Industry
When Naomi Campbell shared her thoughts on the rise of social media models, she touched on a conversation that continues today. Platforms like Instagram, TikTok, and YouTube have transformed the fashion industry by giving aspiring models direct access to millions of followers without relying solely on agencies or magazine covers.
While social media has created opportunities for a new generation of talent, it has also changed how brands discover models and how audiences interact with fashion. Personal branding, content creation, and audience engagement have become just as important as traditional runway experience.
The Evolution of the Supermodel
The original supermodel era was built through years of editorial work, runway appearances, advertising campaigns, and international recognition. Icons like Naomi Campbell helped define an era where success came through persistence, professionalism, and a strong portfolio developed over time.
Today's industry moves much faster, with viral moments capable of launching careers almost overnight. While the path has changed, the importance of professionalism, consistency, and developing a unique personal style remains just as relevant.
Fashion Continues to Evolve
The modern fashion world combines traditional modeling with digital influence. Many successful models now balance runway work with social media, brand partnerships, and entrepreneurial ventures, creating careers that extend well beyond the catwalk.
This evolution has expanded opportunities for diverse voices and new perspectives while encouraging established fashion houses to embrace digital storytelling.
Brewsta Million Fashion
At Brewsta Million, we celebrate fashion as both culture and creativity. From legendary supermodels to emerging designers and today's digital trendsetters, our goal is to highlight the stories that continue shaping the global fashion industry.
What are your thoughts? Has social media improved the fashion industry, or do you prefer the classic era of supermodels? Share your opinion in the comments and continue exploring Brewsta Million for more fashion, music, entertainment, and lifestyle features.
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