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Wednesday, April 18, 2012

NIKE NEW “TWITTER RSVP” RELEASE SYSTEM


The recent release of the Nike Air Foamposite One “Galaxy” has brought to light one of the biggest problems in the sneakerhead culture. In addition to lines lasting days and weeks, recent news has also depicted the “sneaker community” in a negative. To alleviate the problem,  a new “Twitter RSVP” system has been launched to help manage product releases at all Nike Stores. The new Twitter RSVP system is relatively simple. Nike will announce a RSVP Date, and will begin the RSVP process at a random time on the posted date. Those who respond in time with the necessary information will have secured a pair of sneakers once Nike’s Twitter system responds.  Nike has also banned midnight in-store releases, as well as pre-orders. So there will be no more camping out or standing in long lines for Nike's. This system is still a first come first serve kind of thing but I can dig it.

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